Finding Encanto

 

WhereNext produces Colombia’s Cannes award-winning global tourism campaign.

 
 

WhereNext’s Creative Studio + Production House made Colombia's multiple award-winning 2023 international tourism campaign, Finding Encanto, to celebrate the spotlight shone on Colombia as a result of the Disney movie Encanto’s worldwide success.


Our Mission

Our mission was to document the experiences of six international travelers as they discover the essence and diversity of Colombia by following their individual passions.

The Deliverables

Our deliverables included a series of six ten-minute videos and trailers filmed in six Colombian ecoregions, produced in multiple languages for global markets.  

The Results

  • Winner FITUR International Tourism Fair, “Best Audiovisual Campaign 2023.”

  • Silver the 14th Cannes Corporate Media & TV Awards 2023.

  • Terres Travel Festival Gold Award in the category “Tourism Destination Country.”

  • Official selection of the Zagreb TourFilm Festival 2023.

 

The Six Protagonists of Finding Encanto


The Locations and the Protagonists

Wildlife Photography in the Eastern Plains

We follow Andy Austin, a freelance photographer from Montana, as he documents his adventures in the wildlife-rich Eastern Plains of Orinoquia and the Amazon rainforest.

Video: Finding Encanto in the Colombian Amazon-Orinoco Region

Gastronomy on the Pacific Coast

We follow Selassie Atadika, a French-Ghanaian chef, as she savors local delicacies in the tiny Pacific jungle village of San Cipriano and the coastal city of Buenaventura.  

Video: Finding Encanto in the Colombian Pacific Region

Spirituality and Mysticism in the Colombian Massif

We follow Spanish author Gabi Martinez on his search for the spirit of the jaguar among the ancient Indigenous cultures of southern Colombia.

Video: Finding Encanto in the Colombian Massif Region

Art in the Western Andes

We follow Adry del Rocio, a world-renowned Mexican muralist and street artist, as she immerses herself in Medellin's vibrant street art scene, makes traditional ceramics, and paints a mural in Medellin's Comuna 13 neighborhood.

Video: Finding Encanto in the Colombian Western Andes Region

Music in the Colombian Caribbean

We follow British DJ and music producer Oliver Williams, aka The Busy Twist, into the Sierra Nevada de Santa Marta Mountains and on the Caribbean coast on a mission to immerse himself in the region's indigenous musical rhythms and culture. 

Video: Finding Encanto in the Colombian Caribbean Region

Sports in the Eastern Andes

We follow María Solis Belizaire, athlete, and founder of Latinos Run, as she challenges herself to adventure sports on the trails and rivers of Colombia’s eastern Andes.

Video: Finding Encanto in the Colombian Eastern Andes Region


Learn more about our Colombia production company, or contact us here.


WhereNext
Born from an integrated creative studio, production house, and communications agency, WhereNext is a purpose-driven consultancy for purpose-driven organizations. We develop and amplify projects that do global good.
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Sofía Torres Valdez

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Finding Encanto