Tourism’s legal and policy frameworks are essential to generate the enabling conditions for the sector to thrive. Governments at the national and local levels need to make sure that their legislation and agendas are aligned with current tourism priorities and include innovative and diverse tools that allow for a competitive, high quality and sustainable tourism sector.

We work alongside governments to identify and fix normative loopholes, as well as to adapt their policy frameworks to ensure that they are aligned with wider international development agendas, respond to the needs of the tourism sector, and contribute to achieving their goals.

• Policy analysis, design, implementation, and evaluation

• Legal framework development

• Advancing travel and tourism agendas

• Tourism development plans

• Stakeholder engagement

Tourism research is critical for understanding market trends, traveler preferences, investment opportunities, and socio-political challenges for tourism development. It is also the basis for informed and data-driven decision-making and orienting business and destination strategies.

We provide public and private institutions with insights that inform their strategic planning processes and serve as a compass to set their goals, address context-specific challenges, manage risks and respond effectively to current tourism trends.

• Monitoring, Evaluation, and Learning (MEL) projects

• Market research

• Analysis of consumer trends

• Mapping and analysis of stakeholder dynamics

There is no “one size fits all” approach to destination management. Each destination is at a different development stage, has diverse stakeholders that need to be considered, and faces specific challenges for tourism development. As a result, what success means for each destination is different, and a mix of solutions is frequently required to target its objectives.

We are experts in identifying the needs and challenges that correspond to your destination’s development stage, as well as in using planning instruments and designing results-based strategies that allow you to sustainably manage your destination, improve its level of development and enhance its reputation both nationally and internationally.

• Destination assessments

• Destination strategy and development

• Sustainable tourism planning and management

• Measuring tourism’s impacts

• Designing indicators to measure destination performance

• Destination marketing strategy

• Resilience and risk management

Tourism is not only about physically traveling to a destination but also about the inner journey (emotional and intellectual) that travelers undertake when they get in contact with a new place and culture. The secret of great travel is connecting the physical and inner journeys to make trips memorable, meaningful, and transformative. This requires designing high-value and unique experiences.

We advise your company in designing tourism itineraries, routes, and products, based on an extreme service methodology that includes detailed scheduling and task assignment to provide travelers with seamless and enriching experiences.

• Route and itinerary development

• Extreme service experience design

• Optimization of products and client services

• Narrative design and storytelling

In a constantly changing business environment, tourism companies need to find a fine-tuned balance between planning to pursue ambitious goals and being flexible enough to adapt to current trends, sustainability challenges, and evolving circumstances in a timely and effective manner. They also need to understand how to access investors and make smart use of legal and regulatory frameworks for their success.

We accompany your management teams in strategic planning processes by helping them establish a roadmap with clear objectives and indicators that allow your business to grow to the next level. We also assist you in implementing sustainable tourism business practices to become more competitive, help you navigate complex legal and regulatory frameworks to benefit your business, and facilitate investment opportunities.

• Strategic business planning

• Sustainable tourism business practices

• Business transformation

• Resilience and risk management

• Stakeholder management and synergies

• Investment strategy and business matchmaking

• Legal analysis and strategy

Being a service industry, workforce training and development is an ongoing challenge in the tourism sector. It is key to have highly qualified and customer-focused teams that deliver memorable experiences to travelers and are able to respond to different personalities in an empathic manner. The knowledge and skills of these teams are essential for businesses and destinations’ success.

We design and implement tailor-made training programs for your organization in areas that range from sustainability practices, outdoor guiding skills, risk management, and client services to marketing, communications, and storytelling. We also develop training tools, platforms, and resources on these subjects, in order to help you reach broader audiences and build local capacity.

• Tourism services training

• Sustainable tourism training

• Marketing, communications, and storytelling training

• Digital skills training

• Outdoors and guiding training

• Risk management training

Businesses and destinations in a highly competitive industry need a differentiated marketing strategy that allows them to stand out and effectively engage their clients. This requires audience analysis and segmentation, targeted messaging, strategic selection of formats and distribution channels, and KPI measurement.

Based on WhereNext’s expertise as a storytelling and marketing agency, we assist you in building compelling narratives around your tourism offer, as well as in increasing demand for your products and services. We use different promotional tools and marketing channels to strengthen your standing in strategic markets and among high-value consumers, as well as to increase your brand reputation.

• Brand strategy and content development

• Marketing strategy

• Social media and digital marketing

• Promotion and advertising

• Narrative design and storytelling

• PR and event management

In an increasingly digital and connected world, where consumers suffer from an information overload, creating high-quality and impactful audiovisual content is key for businesses and destinations to stand out from their competitors and reach and engage travelers. This is not only a technique but an art form that we have mastered at WhereNext, with productions in more than 30 countries around the globe.

We craft audiovisual destination campaigns that highlight their natural and cultural heritage, including their biodiversity, gastronomy, music, and art forms, as well as the character and spirit of their people, in order to attract visitors. We also combine documentary and fiction techniques to showcase businesses’ travel experiences and services, as well as tourism projects’ results.

• Video content optimized for organic and paid campaign efficiency

• Written content development

• Documentary films

• Series

• Paid and social media creative