Colombia + Competitiva
WhereNext Wins bid to oversee communications for the Swiss State Secretariat for Economic Affairs.
WhereNext’s in-house communications agency will design and implement a strategy that highlights and positions the Swiss State Secretariat for Economic Affairs’ sustainable development initiatives focusing on inclusion, innovation, and competitiveness.
Client: Swiss State Secretariat for Economic Affairs (SECO) COLOMBIA + COMPETITIVA
Country: Colombia
Colombia + Competitiva (C+C) is a joint initiative of the Swiss State Secretariat for Economic Affairs and the Colombian Government, with Swisscontact — the Swiss Foundation for Technical Cooperation — acting as the local facilitator. The program promotes green and inclusive growth through public policy and structural reforms that facilitate a favorable business environment and improve competitiveness. The program also boosts the international exposure of cacao, coffee, and sustainable tourism and construction.
During the program's first phase (2017-2020), C+C contributed to 14 new public policy laws, reforms, resolutions, and decrees and invested USD 15M in 35 projects that positively impacted 314 companies.
WhereNext will implement a comprehensive communications strategy to publicize C+C milestones, achievements, and the positive impact of C+C’s work in Colombia. The full suite of services includes:
Traditional and digital media diagnosis.
PR and communications benchmarking.
Creative briefs and brand strategy.
Audience mapping, social network management, and content grids.
Content writing and editing, newsletter management, and SEO strategy.
Media relations, free press strategy, and press releases.
Field video productions in the program’s beneficiary regions.
Program conclusion events.
“Three years ago, at the height of COVID-19, C+C hired WhereNext to produce a campaign called Colombia me Inspira (Colombia Inspires Me) that helped reactivate a tourism sector badly affected by the pandemic. We are proud that C+C has again placed its trust in us by awarding WhereNext this project to manage communications across the program’s final phase.”
WhereNext has more than a decade of experience optimizing communications for purpose-driven organizations that make the world a better, fairer, and more sustainable place to live. The company’s multilingual graphic design, audiovisual production, marketing, communications, and project management experts work together as a multidisciplinary team, and its core management team has a wealth of experience delivering large-scale international development initiatives.
Read in Spanish HERE.
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