Destination Nature
WhereNext Awarded USAID Colombia’s Destination Nature Activity as the local implementing subcontractor.
Click above to watch Destination Nature’s regenerative tourism anthem video.
With partners DAI, and Green Team Global, WhereNext awarded USAID Colombia's Destination Nature Activity
Client: U.S. Agency for International Development (USAID)
Duration: 2022-2027
Region: Latin America and the Caribbean
Country: Colombia
Service Lines: Sustainable Tourism Consulting, Creative and Production Services, Ongoing Digital Marketing / Branding (Story365)
Bogota, Colombia | February 27, 2023 - WhereNext, a dynamic creative storytelling agency, production company, and sustainable tourism consulting firm, proudly announces its appointment as the local implementing subcontractor for USAID Colombia's Destination Nature Activity. Destination Nature Activity is a high-profile and innovative new program that embraces the emerging nature tourism industry as a central pillar for the Government of Colombia to achieve its environmental ambitions while meeting its social and economic commitments in the 2016 Peace Accord.
This 5-year project will address the root causes of environmental degradation and reduce major drivers of land use change that contribute to GHG emissions by using nature tourism as a tool for conservation while supporting the livelihoods of rural citizens, who represent the growing conservation constituency in Colombia.
Coinciding with the Peace Accords, Colombia's international tourist arrivals surged by 85 percent in the mid-2010s as a new generation of travelers discovered the vibrant flora, remarkable fauna, and unique ecosystems of the world’s second most biodiverse country. WhereNext, DAI, and Greenteam Global's Regenerative Nature Tourism approach embraces this trend and the Colombian government’s commitment to green growth, which is captured in the 2020 Tourism Law (co-written by WhereNext's Sustainable Tourism Expert Cristina Arbeláez in her previous role as an advisor to the Vice-Minister of Tourism).
“For more than a decade, WhereNext has worked towards shaping a sustainable future for destinations, businesses, travelers, and communities in Colombia. We are grateful for the opportunity to continue pursuing our collective passion and to generate demand-driven results that directly contribute to the conservation of biodiversity and the improvement of livelihoods for rural citizens in Colombia through sustainable tourism experiences. With our 100% Colombian resident team, we look forward to collaborating with USAID Colombia and local stakeholders to create lasting, positive change in the region.”
WhereNext's Sustainable Tourism Consulting Activities:
Work with local destination management organizations to improve the competitiveness of nature tourism experiences, increase local employment, and sustainably manage high conservation value natural assets.
Improve collaborative governance between destination management organizations and environmental authorities to balance tourist traffic with a sustainable carrying capacity of ecologically sensitive tourism destinations.
Increase public and private investment in nature tourism to generate revenue dependent upon low emissions land use and protecting biodiversity for its suite of ecosystem services.
WhereNext's Creative Services and Audio Visual Activities:
Generate market demand through WhereNext's innovative Story365 digital marketing service line.
Design and produce branding campaigns and immersive video experiences for project stakeholders.
Get Involved:
WhereNext is actively hiring for Destination Nature Activity staff positions based in Colombia. Follow on LinkedIn HERE to keep up to date on new job postings or apply directly through the hiring portal. WhereNext loves working with genuine people. People who stand for what they believe in and pursue their dreams regardless of gender, culture, race, or economic background.
For more information, how to get involved, images, videos, and interviews, contact:
Javier Andres Escobar, Strategic Communications & CLA Director
Email: Javier_Escobar@destinonaturaleza.org
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About WhereNext
Born from an integrated creative studio, production house, and communications agency, WhereNext is a purpose-driven consultancy for purpose-driven organizations with offices in Bogotá, Seattle, and Mexico City. We develop and amplify projects that do global good.
