Story365 by WhereNext
Below is an example of a primary trip promo or “Hero” video. It might live on landing page engineered specifically for video content and on your existing trip info pages. The video has several CTAs - lead form and links embedded in the video player itself. We see approximately 5% lead form conversion from these videos and the leads are typically high quality if the form is embedded near the end of the video. This could also be a branding or an explainer video about what it’s like to travel with Thomson Family Adventures.
Below I’ve embedded a “content nibble.” This is effectively a reduction of the Hero video above and is rendered in all formats applicable to your social feeds and paid campaign placements. We find that 17-30 seconds is the sweet spot for content nibbles. A single content nibble is typically one of several nibbles built as part of a complete inbound or cpc campaign that drives traffic the Hero video landing page for lead conversion.
This is a link to a complete Story365 campaign (password: awake) we built for Awake.Travel. It includes a single destination promo Hero video and a suite of content nibbles built for their sales team to use while moving a prospect through their inbound sales cycle. Here’s what the owner said about the campaign:
“As a marketer, I had a lot of concerns going into my search for a video production partner. But with WhereNext, I found a team who not only understood the challenges a tourism company faces but was completely committed to producing professional and emotional video assets for our brand. They helped me achieve my ambitious goal to double the sale of our primary product. And they did it! They helped us DOUBLE our sales! We will absolutely continue to work with WhereNext again and we certainly look forward to that next opportunity to do so.”
DAVID LONDOÑO, Founder
This is a link to a campaign (password: birders) we are running for the country of Colombia. We are managing their inbound storytelling strategy and distribution through Story365. The link includes an hour long feature documentary film, five 10-minute micro documentary films, 12 Hero videos we created for inbound tour operators, and 1 promo video we built for BBC Wildlife Magazine. This content is supported by a suite of well over 100 content nibbles designed to support massive influencer, partner, and ppc campaigns.